You probably don’t edit airport employee training videos. You probably don’t edit online marketing videos for healthcare startups. And you probably don’t edit small-budget YouTube comedy series. These are all types of videos I edit. They all have different audiences, goals and styles. Each video contains unique challenges and are different in so many ways from one another. One thing is the same though — the creation cycle of a video editing project.
For just about every video I edit I go through the exact same routine. In this post I’m going to explain what that process is.
I could write about pre-production for hours but I’m going to start from after the footage is shot and we’re in post. Let’s get into it!
Creation Cycle Phase 1: Pre-Production in Post Production
This is the first phase in the creation cycle of a video editing project. But before I begin what many would call “the actual editing” of a video there’s a lot that takes place. The time you spend right now in this phase will reap more benefits than time spent in any other phase. You will in all likelihood edit video faster with more time spent working on the tasks in this phase. It’s kinda like pre-production but you’re already in post.
Review pre-production notes
Read over any notes you have from the client/producer/director/whoever on the goals, audience, specifics, branding guidelines, must-haves, must-have nots, etc. of the video. Alternatively if possible you should talk to the client/producer to go over these details again. Things change during production and sometimes you’re left out of the loop. Tackle any possible surprises ASAP!
Read more
