An Editor’s Biggest Struggle

An Editor's Biggest Struggle: Procrastination
An Editor’s Biggest Struggle: Procrastination

Procrastination. In the first few months of this website I’m trying to publish at least once a week, preferably every Wednesday. This past week I had a shoot out of town Monday-Wednesday. I knew I had a (self-imposed) deadline to hit but procrastinated the days before the trip and ended up not getting a post written. I waited to take action until it was too late.

The same happens in the edit bay. We get an important, large project or task but hold off on it until it is too late. We end up rushing or put it together 5 minutes at a time alternating with 5 minutes of Facebook. Sometimes you just have to stop everything and focus on the most important task at hand.

This morning I could have easily held off writing this post until Monday. But once I took a step back from my day and looked at everything I was doing (messing around on Twitter, taking a class on Lynda, debating about going to the dog park) I realized this post is the most important thing for me to do. So I stopped what I was doing, which was learning Japanese (we can talk about that in a different post!), put on my favorite song of the moment, opened up Word and started typing.

Parkinson’s Law states that, “work expands so as to fill the time available for its completion.” If we are given three weeks to complete a project we’re usually going to wait until there’s five days left to start on it. Instead of looking at three weeks to complete a project why not break down all the steps – import, log, string out, etc. – and give yourself mini deadlines.

I’m actually in this scenario right now. I have about three weeks to complete editing my most recent shoot. I know I could crank it out in five days, but it wouldn’t be my best work and I’d be super stressed. Instead I’m breaking it down into these mini deadlines. Yesterday’s goal was to get everything imported. Today it’s to organize all my shots and go through my notes (I haven’t done it yet but have a couple hours blocked off later this afternoon!).

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An Hour in Pre-Production Saves Two in Post

This article is on the importance of pre-production for a video editing project. Pre-production is the easiest way to speed up video editing.

Sometimes Done is Better than Perfect

Sometimes done is better than perfect.
Photo by Rayi Christian W on Unsplash

Over the weekend I recorded a quick and dirty video for my other website. I was asked by someone who knows what I do for a living why I didn’t add a ton of production value to it like new graphics, sound effects, titling, etc. My response… sometimes done is better than perfect.

If you’ve read some of my other posts you may have seen this recurring of theme of “just finish the job.” Sometimes you don’t have to spend hours (days, weeks or months) crafting the highest-quality video you can create and still get the same desired result. It’s pretty simple. Let me explain…

Know your audience’s expectations

crowded mall
Know what your audience expects.
Photo by Anna Dziubinska on Unsplash

In the beer world and on YouTube, where the video I created lives, my viewers just want the information. A bit of entertainment won’t hurt either. They don’t necessarily care about how I look, mixed color temperatures or jump cuts. Does X help them do Y? For my video, does this beer (X) help them enjoy an evening better (Y)?

Knowing this I can get away with less than ideal lighting and average sound so I can knock out videos in no time (which I should do more). I didn’t have to stage any lights, hide my dog upstairs or, most importantly, shave. Post becomes simpler because I can get away with just minor tweaks to the color and audio and then use a couple simple lower third templates I’ve already built. My audience will only complain if the information I gave them is wrong. This is where you can spend some extra time on the content. It took about an hour from concept to posting this video online and the majority of the time I was able to spend on figuring out the content.

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